Auldey Toys will develop a full toy range to accompany the new TV series.
Rainbow has appointed Auldey Toys of North America, a subsidiary of The Alpha Group, as the North American master toy licensee for its animated series “Regal Academy.”
Auldey Toys’ first toy range will include a full line of fashion dolls and play sets, spanning 14 SKUs across seven assortments. The toy line’s launch will also include robust TV and marketing support.
“We are thrilled to have Auldey Toys on board,” says Cristiana Buzzelli, senior vice president, sales and acquisitions, Rainbow. “The toy line is looking beautiful, with good assortments for the initial launch. ‘Regal Academy’s’ initial TV ratings so far have been very strong, so we are hoping for strong sales at retail. We are excited to be working with Auldey who shares our passion and vision for the brand, and together we can’t wait to bring the brand to life through great toys for fans of the show soon.”
The “Regal Academy” toy line will be unveiled at the Dallas Toy Preview, Sept. 27-29.
“We are excited to enter into this new category with Rainbow as our partner,” says Adrian Roche, president, Auldey Toys of North America. “The ‘Regal Academy’ line of dolls and play sets reflect the engaging storytelling, elegant animation style, rich colors and magical elements that can be seen throughout every episode. We believe that the comedic style of the show with light-hearted, magical, yet relatable characters and storylines, will resonate well with girls, and having Nickelodeon as the global broadcaster will deliver outstanding viewership to create lots of ‘Regal Academy’ fans.”
“Regal Academy” follows Rose Cinderella, the granddaughter of Cinderella, as she enters the Regal Academy where she embarks on a series of adventures with her classmates, who also have fairytale heritage and belong to the school’s founding families.