Rainbow Buys Canadian Animation Studio

The Italian kids' media company Rainbow has acquired the Canadian animation studio Bardel.

April 6, 2018

Rainbow Buys Canadian Animation Studio

Acquisition expands the European media company's global reach.

The Italian kids' media company Rainbow has acquired the Canadian animation studio Bardel.

Bardel boasts partnerships with the world's top entertainment companies including Nickelodeon, DreamWorks, Disney, Warner Bros. and Cartoon Network-Adult Swim, and employs 650 artists across three divisions in Canada.

With the acquisition, Rainbow will now have a presence in more than 150 countries.

The deal highlights Rainbow’s focus on quality content, technological innovation and building its worldwide presence

“New productions, new forms of entertainment and new media all mean you can’t stand still in this industry,” says Iginio Straffi, president and chief executive officer, Rainbow Group. “As a major player in the global entertainment market, we want to hold this position and the credibility built through more than 20 years in the sector, but also to grow further. This is why we have acquired Canadian company Bardel, a big production force with more than 30 years of history. With our Canadian friends,

we will share the continuous search for quality, the attention to detail and the spirit of innovation. Together, we’ll be stronger and better equipped to turn the many projects we have planned into reality. For Rainbow, this is a very important step forward. We want to retain our identity as we grow, but are also ready to embrace the positive energy of a company that like us, is a creative and dynamic force.”

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