Rainbow has added a slew of new licensing agents for its top brands including Winx Club, PopPixie, Huntik and Mia and me in Europe, Australia, Asia and Latin America.

The new additions to the Rainbow team include:

Rainbow plans to further the reach of Winx Club, with particular focus on Asia, through additional agency appointments to be announced at a later date.

“We are delighted to be making this announcement as we have added a host of very well-respected names to our global network of experienced and knowledgeable agents,” says Maurizio Distefano, executive vice president and general manager, global consumer products, Rainbow. “This enables us to utilise the very best local licensing knowledge to maximise opportunities for our brands in key territories across the world.”

These new appointments add to Rainbow’s network of global agents that already includes Filma in Turkey, License2Brand in Greece, ZeroAoito in Portugal, CPLG in Germany and Benelux, Yooka in Israel, Forward to Licensing in the Middle East, CLM Character Licensing and Marketing in South Africa and Nickelodeon in the U.K., U.S., Canada, Australia and Latin America.