Rainbow has appointed Earthbound to represent both Winx Club and Mia and Me throughout the U.S. for licensing in a move to grow its brands in America.

“It’s exciting to be working with such a creative and enthusiastic partner as Rainbow and two such fantastic brands as Winx Club and Mia and Me," says Milin Shah, business development, licensing, Earthbound. “We will be working hard together to spread the magic of these two properties across the U.S.”

“Our marvelous brands deserve to be represented by the very best agents out there and that’s why we have chosen Earthbound,” says Antonella Ceraso, country manager, Rainbow. “Their intimate knowledge of the U.S. market will help us build a fabulous licensing program for both these properties in the U.S.”