Ainsworth Pet Nutrition, manufacturer of the Rachael Ray Nutrish line of pet food and treats, has partnered with Spotify to sponsor four of the music service’s playlists throughout 2017 as part of its “Moments that Matter” campaign.

As part of the year-long deal, Spotify consumers will hear a series of advertisements for Rachael Ray Nutrish while listening to playlists that align with the brand’s recipes for cats and dogs.

The partnership kicked off this month during Spotify’s “Dinner” moments and will be featured during the music service’s “Outdoor,” “Chill” and “Holiday” moments during July, October and December, respectively.