April 6, 2018
Aadarsh, owner of Purple Turtle brand, took home the Licensor of the Year award in the publishing category at the Indian eRetail Congress.
Purple Turtle was also the only Indian IP to be shortlisted for an award (Best Use of IP across Multiple Media Platforms) at the recent London Book Fair.
The book character is currently licensed into a range of categories including cushions, bags, trolleys, stickers, t-shirts, stationery and mugs.
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