'Project Runway' All-Star Heads to QVC

The winner of the fourth season of Lifetime's "Project Runway All Stars" has created a fashion line for e-commerce and home shopping retailer QVC.

April 6, 2018

'Project Runway' All-Star Heads to QVC

The winning designer's QVC collection will go on sale Friday during the "QVC Fashion Week–Designer Spring Preview Finale" broadcast. This season's winning capsule collection will be available, while supplies last, on QVC.com, "QVC" apps and via the retailer's TV network.

This is the second year that the "Project Runway All Stars" grand prize has included a QVC collection. Season three winner Seth Aaron Henderson, SA by Seth Aaron, debuted his brand early last year and will add new pieces this month.

"For the second year, our collaboration with 'Project Runway All Stars' has allowed us to engage a new audience and deliver compelling content to our existing shopping community," says Karen Fonner, vice president, content marketing and programming, QVC. "We are honored to introduce this season's winner

to our customers and treat them to the impressive capsule collection."

Additionally, throughout this season of "Project Runway All Stars," contestants complemented their creations with items from the QVC accessory wall, which was stocked with pieces from the retailer's designers and stylists. They were also challenged to design separates for QVC's G.I.L.I. Got It Love It collection during an episode in January. Challenge winner Sonjia Williams presented a ready-to-wear version of her look on QVC following her victory.

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