The Prince project is the first of new music experiences to be announced by Superfly.

License Global

October 21, 2021

1 Min Read
SuperFlyImages.png

Entertainment and brand experience company Superfly is partnering with The Prince Estate for a one-of-a-kind immersive experience that will honor the late musician's legacy.  

"We want to reimagine how fans interact with their favorite artists and music," says Kerry Black, co-founder, Superfly. "There are few ways to encounter music in a physical space outside of concerts. This project will change that, pioneering a new approach to experiences while respecting the creative vision of the artist."  

The project is expected to launch in Chicago in 2022, with details to come.  

 

Read more about:

prince

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like