The Prince Estate Partners With Superfly

The Prince project is the first of new music experiences to be announced by Superfly. 
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License Global

October 21, 2021


Entertainment and brand experience company Superfly is partnering with The Prince Estate for a one-of-a-kind immersive experience that will honor the late musician's legacy.  

"We want to reimagine how fans interact with their favorite artists and music," says Kerry Black, co-founder, Superfly. "There are few ways to encounter music in a physical space outside of concerts. This project will change that, pioneering a new approach to experiences while respecting the creative vision of the artist."  

The project is expected to launch in Chicago in 2022, with details to come.  


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