License Global
October 21, 2021
Entertainment and brand experience company Superfly is partnering with The Prince Estate for a one-of-a-kind immersive experience that will honor the late musician's legacy.
"We want to reimagine how fans interact with their favorite artists and music," says Kerry Black, co-founder, Superfly. "There are few ways to encounter music in a physical space outside of concerts. This project will change that, pioneering a new approach to experiences while respecting the creative vision of the artist."
The project is expected to launch in Chicago in 2022, with details to come.
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