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The Prince Estate Partners With Superfly

The Prince project is the first of new music experiences to be announced by Superfly. 

Entertainment and brand experience company Superfly is partnering with The Prince Estate for a one-of-a-kind immersive experience that will honor the late musician's legacy.  

"We want to reimagine how fans interact with their favorite artists and music," says Kerry Black, co-founder, Superfly. "There are few ways to encounter music in a physical space outside of concerts. This project will change that, pioneering a new approach to experiences while respecting the creative vision of the artist."  

The project is expected to launch in Chicago in 2022, with details to come.  


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