Primark to Feature ‘Molang’

EUROPE–Millimages has teamed up with Poetic Brands to debut a range of “Molang”-inspired apparel exclusively at Primark.

April 5, 2018

Primark to Feature ‘Molang’

Poetic Brands’ newest collection of branded apparel is now available exclusively at Primark.


Licensing Link Europe, “Molang’s” licensing agent, brokered the deal.

Poetic Brands’ new womenswear range features two designs–a white t-shirt with a front and back print and a pink t-shirt with embroidery.

“It's great to see Poetic Brands developing this range as a fashion opportunity, as ‘Molang’ is very much a lifestyle brand,” says Ian Wickham, director, Licensing Link Europe. “These t-shirts are incredibly cute and eye-catching, and Primark is the perfect partner to introduce them to the right audience by establishing first in ladies outerwear.”

The “Molang” t-shirts are now available at Primark.

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