Primark to Feature ‘Molang’



Poetic Brands’ newest collection of branded apparel is now available exclusively at Primark.

EUROPE–Millimages has teamed up with Poetic Brands to debut a range of “Molang”-inspired apparel exclusively at Primark.

Licensing Link Europe, “Molang’s” licensing agent, brokered the deal.

Poetic Brands’ new womenswear range features two designs–a white t-shirt with a front and back print and a pink t-shirt with embroidery.

“It's great to see Poetic Brands developing this range as a fashion opportunity, as ‘Molang’ is very much a lifestyle brand,” says Ian Wickham, director, Licensing Link Europe. “These t-shirts are incredibly cute and eye-catching, and Primark is the perfect partner to introduce them to the right audience by establishing first in ladies outerwear.”

The “Molang” t-shirts are now available at Primark.