Entertainer and drag legend RuPaul has signed an agreement with Mally Beauty for a capsule collection inspired by the performer’s fiercest looks.
ACI Licensing, RuPaul’s licensing agency, brokered the deal.
Mally will launch a variety of branded product concepts, formulations and marketing to produce 10 to 12 products.
“I respect, adore and worship RuPaul personally and professionally,” says Mally Roncal, makeup artist and founder, Mally. “Ru has always stayed true to who he is and unapologetically puts himself out there. He exemplifies self-acceptance and has inspired and taught millions of people to love themselves. This seamlessly blends with Mally Beauty’s mantra: ‘What makes you different makes you beautiful!’ I feel blessed to have the honor of working with RuPaul and have him connected to my brand.”
The RuPaul cosmetic capsule collection is set to launch in February 2019.