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PREIT and Merlin Entertainments to Bring LEGO Discovery Center to D.C.

New attraction set to open in 2023.

License Global

February 4, 2022

1 Min Read
A mockup of the LEGO Discovery Center, featuring motifs from the brand's blocks
PREIT/Merlin Entertainments

PREIT, a real estate investment trust, has announced Springfield Town Center has executed an agreement with Merlin Entertainments, a visitor attractions operator, to launch the next generation of LEGO Discovery Center in 2023.  

The 32,000-square-foot indoor attraction, co-created by Merlin and the LEGO Group, will be accessible one level off the main entrance. 

"We are delighted to be opening an indoor LEGO attraction in Washington D.C. at Springfield Town Center,” says Meike Lippert, senior divisional director midway Europe and global new openings, Merlin Entertainments. “Our LEGO-themed attractions have been a huge success across the globe, providing an opportunity for adults and children to spend fun and quality time together in an awesome LEGO world. We look forward to revealing more special details over the coming months ahead of welcoming our first visitors in 2023."  

"This new attraction helps PREIT achieve its goal of creating high-quality, purposeful places that serve as one-stop destinations for customers at a key property in a growing market," says Joseph F. Coradino, chairman, chief executive officer, PREIT. "Experiential tenants have proven to be great catalysts throughout our portfolio and we expect that, upon opening, our trade area will expand by a two-hour drive time, driving traffic and sales." 

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LEGOMerlin Entertainment

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