April 6, 2018
Hasbro is on board to expand Saban’s popular franchise across toys, games and more.
GLOBAL–Saban Brands has appointed Hasbro serve as the worldwide toy master for its classic television series “Power Rangers,” effective April 1, 2019.
Through the partnership, and in collaboration with Saban, Hasbro will design, produce and distribute a wide range of toys, games and role play items inspired by the franchise and its various spin-offs.
“We are honored to create a world of play experiences for such an iconic action brand,” says Brian Goldner, chairman and chief executive officer, Hasbro. “Saban’s ‘Power Rangers’ are universally recognized and their hallmark attributes of teamwork and inclusivity perfectly align with our core values at Hasbro.”
The “Power Rangers”-inspired products are slated to roll out worldwide this spring.
Bandai previously served as the brand’s master toy partner and will continue release new products in the interim.
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