POW! Entertainment, Disney Deepens Development TiesPOW! Entertainment, Disney Deepens Development Ties

Disney has expanded its partnership with POW! (Purveryors of Wonder) Entertainment, led by comic book and film veteran Stan Lee, to include enhanced rights to creative output of POW!, as well as certain exclusive consulting services.

"Stan has incredible creative energy and continues to come up with great original stories that can work across many of our platforms, ranging from console games to motion pictures and from our boys-focused Disney XD network to mobile devices," says Bob Chapek, president of worldwide distribution at Walt Disney Studios. "Put that together with his knowledge and familiarity of the Marvel universe and it makes perfect sense to extend our excellent working relationship with Stan and POW!"

Disney initially teamed up with POW! in 2007. The newly expanded agreement also sees Disney taking a 10 percent equity stake in POW! for $2.5 million.

Last week, Disney completed the acquisition of Marvel Entertainment, which owns a library of more than 5,000-licensed characters, including Spider Man, The Incredible Hulk and X Men—all closely associated with Lee.