Retailer Peter Alexander will bring the classic brand to new capsule collection.

Australian sleepwear retailer Peter Alexander has launched a new campaign (dubbed the World Tour) that features capsule collection of Popeye and Olive Oyl items.

Merchantwise, licensing agent in Australia for King Features, owner of the Popeye and Olive Oyl character licenses, brokered the deal.

The new sleepwear range is available now both in Peter Alexander retail locations and online at PeterAlexander.com.au and spans men’s, women’s, junior’s and infant categories.