Pomp, Snow & CIRQUEumstance Reveal Consumer Products

New consumer products inspired by the program are set to launch.

License Global

September 13, 2024

1 Min Read
Pomp Snow Special, Pomp, Snow & CIRQUEumstance
Pomp Snow SpecialPomp, Snow & CIRQUEumstance

Pomp, Snow & CIRQUEumstance expands its brand with the production of a new holiday television special in partnership with Armed Forces Entertainment this Christmas season for U.S. military troops and their families worldwide. A consumer products program will also launch with this special.

“AFE is honored to deliver innovative and high-quality entertainment to our service members and their families, especially during the holiday season when it matters most,” says Fabrizia Bresil, director, Armed Forces Entertainment.

Following Licensing Expo 2024, Neil Goldberg, founder, Pomp, Snow & CIRQUEumstance, joined forces with Kevin O’Dea, chief executive officer, Robot Costumes Worldwide, to create RoboClaus, a robotic character that will lead the special.

“This new holiday production represents a captivating blend of modern marvels and multimedia extravagance,” says Goldberg.  “It’s an honor to bring these stories and creations to Armed Forces Entertainment, an audience that truly deserves our heartfelt gratitude and joy.”

The 30-minute program will showcase circus performances, magic acts, theatrical stagecraft, drone displays and inventive costumes inspired by the Pomp, Snow & CIRQUEumstance storybook series and live productions.

“The inspiration we gained from the Pomp, Snow & CIRQUEumstance booth at Licensing Expo 2024 led to this exceptional partnership,” says O’Dea. “We’re proud to be part of such a unique and exciting project.”

Related:A New Brand Joins the Licensing Community

A line of consumer products aligned with the special includes the book series, character plush, apparel and more.

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License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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