POMP, SNOW & CIRQUEumstance Launches Retail Entertainment Partnership

Deal with Haaseline Entertainment came about following conversation at Licensing Expo.

License Global

July 1, 2024

1 Min Read
POMP, SNOW & CIRQUEumstance, Haaseline Entertainment annoucement
POMP, SNOW & CIRQUEumstance, Haaseline Entertainment annoucementPOMP, SNOW & CIRQUEumstance

Family entertainment brand, POMP, SNOW & CIRQUEumstance (PSC) has announced its collaboration with Haaseline Entertainment to activate retail entertainment experiences inspired by the book series, characters and IP. The retail promotions are designed to drive sales and engage consumers with a uniquely fun shopper experience. 

“Meeting Douglas Haase at the Licensing Expo in May sparked this collaboration,” says Neil Goldberg, creator, POMP, SNOW & CIRQUEumstance, Broadway director, founder, Cirque Dreams. “His accomplishments in retailtainment and e-tailtainment have brought great brands to retail, and we look forward to the POMP, SNOW & CIRQUEumstance brand elevating new shopper experiences,”

“We are excited to be working with POMP, SNOW & CIRQUEumstance to bring their amazing characters, brilliance and sensational property to life via retail promotions,” says Douglas Haase, chief executive officer, Haaseline Entertainment. “Neil Goldberg’s colorful characters and innovative music, magic and circus adventures energize children and families in a way that will excite the most influential brands and marketplace leaders at retail.”

Since its launch in 2021, the PSC brand has garnered critical acclaim for its published book series, live theatrical stage shows, immersive experiences, costumed and plush characters and animation and has been featured on “Fox & Friends” and “Good Morning America.” An upcoming holiday television special is soon to be announced.

Related:A New Brand Joins the Licensing Community

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License Global

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