“Pikachu and Eevee are the perfect ambassadors to represent the fun and joy of Pokémon in this new balloon debuting during the brand’s 25th anniversary year,” says Colin Palmer, vice president of marketing, The Pokémon Company International. “Pikachu remains an icon of the brand and its annual appearance in the Macy’s Parade has been delighting fans and families for decades. The introduction of Eevee, known for its unique Evolution abilities, is the perfect Pokémon friend to join Pikachu and represent the brand as we look to the future and all of the fun and adventures which are yet to come.”
Pokémon first appeared
“The Pokémon balloon has become a mainstay of the Macy’s Thanksgiving Day Parade and one which fans and families look forward to year after year,” says Jordan Dabby, producer, Macy’s Thanksgiving Day Parade. “As Pikachu prepares to brighten the Parade route for the 21st consecutive year, we’d like to welcome Eevee to the Macy’s Parade as we look forward to them both delighting viewers for many years to come.”
The new balloon is another celebratory moment for Pokémon during its 25th anniversary year. The Pokémon Company International kicked off the anniversary campaign at the Macy’s Thanksgiving Day Parade in 2020 with a troupe of dancing Pikachu and Pokémon Trainers revealing the logo for the initiative. Since then, activations such as P25 Music and new offerings across Pokémon’s portfolio of video games, the Pokémon Trading Card Game, animation, merchandise and more have been introduced to the brand’s millions of fans around the world.
Pokémon fans can learn more about the 25th anniversary celebrations across the franchise at Pokemon.com/25 and join the conversation online with @Pokemon and #Pokemon25.
The Pokémon Company International is exhibiting at Brand Licensing Europe.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.