The event, taking place Nov. 17-18, will invite toy enthusiasts to the Regent Street store to meet Pikachu and Eevee, step into a giant snow globe to take selfies and more. Visitors who spend more than £10 on certain Pokémon Trading Card Game items will also qualify to receive a limited-edition promotional card that features Suicune.

Hamleys will also introduce the Pokémon gondola on its fifth floor with a large display of Pokémon merchandise including the Pokémon Trading Card Game and the toy range from Wicked Cool Toys and Character Options.

“We are delighted to be teaming up with Hamleys for this exciting promotion in their world-famous Regent Street store," says Peter Murphy, senior director, marketing and licensing, The Pokémon Company International. "As the oldest toy shop in the world, Hamleys is the perfect setting to discover Pokémon products and to meet Pikachu and Eevee, and we are sure that customers will enjoy the Pokémon fun across the weekend.”

The events coincide with the release of the new Pokémon video games “Pokémon: Let’s Go, Pikachu!” and “Pokémon: Let’s Go, Eevee!” which are set to launch Nov. 16.