Classic brand taps three licensees for apparel, streetwear and puzzles to help drive its growth in 2017.
Partners Marketing Licensed Products, Ravensburger, Textiss/Freegun and RJ-Romain Jerome are all on board.
“The momentum behind Pokémon’s 20th year is showing little sign of letting up, and the brand continues to go from strength to strength as it delights and engages loyal fans of all ages. This collection of fantastic new licensing deals with best-in-class partners further strengthens Pokémon’s consumer products program in France and Europe, and bodes extremely well for continued success into 2017,” says Mathieu Galante, senior market development manager, The Pokémon Company International.
Marketing Licensed Products will launch a range of apparel at retail at the end of this year, with a more extensive line planned for next summer across a variety of specialist and mass-market outlets.
Ravensburger is coming out with two
Textiss is also launching a co-branded line this fall with Freegun, their mass market streetwear brand for boys’ and men’s underwear and accessories, with a fuller collection following in 2017.
Finally, RJ-Romain Jerome is celebrating 20 years of Pokémon with an exclusive collection of 20 timepieces, which will be available this fall in selected retailers.
These latest signings add to?the growing slate of new European licensees and complement Pokémon’s existing roster of products already in the market throughout the continent.
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