Under its expanded deal, Pokémon will launch new apparel, accessories and footwear lines. The soft lines partnership will debut in fall/winter 2018 and in 2019, ahead of the theatrical release of the first live action Pokémon film, Pokémon Detective Pikachu.

“We were extremely pleased with the response to our first products for H&M and are delighted to continue and expand our collaboration with this prestigious retailer,” says Mathieu Galante, licensing director, Europe, The Pokémon Company International.

“With the forthcoming film and the current popularity of Pokémon apparel worldwide, the outlook for 2019 is tremendously exciting, and we are looking forward to building our partnership.”