The Pokémon Company has renewed its partnership with India-based licensing agency Dream Theatre for the management of the licensing and merchandising, as well as content syndication, for the Pokémon brand.

Dream Theatre has represented Pokémon in the region since 2014 and secured a number of licensing deals across categories including apparel, toys, back-to-school, ride-ons, games, puzzles and FMCG, among others.

Additionally, due to the popularity of the mobile game “Pokémon Go,” Dream Theatre has signed a number of new deals in categories for both kids and adults.