Pokémon Adds Apparel PartnersPokémon Adds Apparel Partners

New licensees planning product across the U.K. and Europe.

The Pokémon Company International has added four new licensees for apparel and accessories ranges across the U.K. and Europe in the run-up to Brand Licensing Europe.

New partners include Ditexmed for children’s apparel in Italy and Spain; TVM Fashion Lab for apparel in the U.K. and Ireland; and Roy Lowe & Sons for socks.

Additionally, Teknofun Entertainment will develop a range of 3D character-shaped lamps and digital alarm clocks for the French, Spanish, Portuguese, Dutch and Belgian markets.

With the respective ranges being rolled out in their regions across 2015 and 2016, the latest signings add to the growing slate of new European licensees across a variety of categories including confectionery, stationery, posters, video game accessories, and particularly apparel.

In the U.K. and Ireland, the brand has recently secured several new licensees, including GB eye for posters and gifts, Character World for bedding, Danilo Promotions for calendars, Aykroyds and TDP Licensing for nightwear and underwear and Sambro for back-to-school.

“We are thrilled to be working with these best-in-class partners across Europe," says Mathieu Galante, senior market development manager, the Pokémon Company International. "These latest signings cement Pokémon’s reputation as an established brand amongst its traditional core audience of young boys, and also its strong appeal to our secondary audience of young adults and parents.”