New licensees planning product across the U.K. and Europe
Additionally, Teknofun Entertainment will develop a range of 3D character-shaped lamps and digital alarm clocks for the French, Spanish, Portuguese, Dutch and Belgian markets.
With the respective ranges being rolled out in their regions across 2015 and 2016, the latest signings add to the growing slate of new European licensees across a variety of categories including confectionery, stationery, posters, video game accessories, and particularly apparel.
In the U.K. and Ireland, the brand has recently secured several new licensees, including GB eye for posters and gifts, Character World for bedding, Danilo Promotions for calendars, Aykroyds and TDP Licensing for nightwear and
“We are thrilled to be working with these best-in-class partners across Europe," says Mathieu Galante, senior market development manager, the Pokémon Company International. "These latest signings cement Pokémon’s reputation as an established brand amongst its traditional core audience of young boys, and also its strong appeal to our secondary audience of young adults and parents.”
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