Parisian cabaret Moulin Rouge, has appointed The Point.1888, to extend its brand’s territory and boost engagement with its fans.
Moulin Rouge first discovered The Point.1888 at Brand Licensing Europe 2021 and upon hearing about the agency’s retail first model whereby new products are created based on the gaps it sees at retail alongside what it thinks the brand’s target demographic might like, an agreement was promptly drawn up.
“Moulin Rouge is all about storytelling, and this ultimately is what we do here at The Point.1888,” says Rosanna Cousins, retail manager, The Point.1888. “We help brands tell their stories, so to work with a brand with such creative flair and history is a real privilege.”
With its rich history, interwoven with those of its famous guests, and its contemporary success, Moulin Rouge has thousands of stories to tell. It is The Point.1888’s intention to ensure that the new products and experiences developed tell these stories, and encapsulate the glitz and glamour of the much-loved brand.
“We immediately liked the innovative, retail driven approach at The Point.1888,” Eloïse Daire, development and partnerships manager, Moulin Rouge. “They were quick to grasp the objectives and challenges for our brand in the U.K. and proposed an interesting vision for our target demographics. We’re looking forward to developing inspiring new Moulin Rouge products and experiences along with them.
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