The Official Chart is the U.K.’s weekly barometer of what’s popular in music right now and has crowned the achievements of artists from The Beatles to Ed Sheeran, Bowie, Stormzy, Little Mix and Sir Captain Tom Moore. Now, the Official Charts is now gearing up to celebrate 70 years of the U.K.'s Official Singles Chart in 2022 and embarking with brand licensing to take advantage of this surge in interest.
With The Point.1888 by its side, the Official Charts Company will look to develop a range of new products across gaming, publishing, gifting, greetings and apparel to celebrate the Official Chart’s history.
“The Official Chart has been chronicling the tastes of arguably the most influential music nation on the planet for the last 70 years and thanks to its incredible ability to evolve and stay relevant, it continues to engage generation after generation,” says Martin McLaughlin, head, partnerships, The Point.1888. “This presents a perfect brand licensing opportunity which we’re delighted to be lucky enough to explore.”
“We are delighted to be teaming up with The Point.1888, to take the U.K.’s one and only Official Charts into new areas, especially as we prepare to celebrate the 70th anniversary of the Official Singles Chart in 2022,” says Martin Talbot, chief executive, Official Charts Company.