The Point.1888 Appoints Playology for 'The Racoons' in Canada The Point.1888 Appoints Playology for 'The Racoons' in Canada
The deal ties in with "The Racoons" DVD re-release and launch on streaming platforms.
February 1, 2022
The Point.1888 has signed Playology International as a sub-agent for Canada to explore new and existing licensing opportunities and partnerships for "The Raccoons." Playology will deliver a licensing program that aims to capitalize on the TV series's recent resurgence, with fans eager for more access and products.
This deal will support "The Raccoons" return to TV after the announcement that the TV series is being remastered to be released on DVD and Blu-ray as well as streaming services.
"Many of our team go way back with Playology's co-founder Jacqueline Vong, and we're thrilled to finally have the chance to work with her," says Olivia Wiggett, associate commercial manager, The Point.1888. "Playology has a fantastic reputation, and its brand portfolio compliments 'The Raccoons' perfectly. We are certain they will be an amazing partner for the brand in its home country, Canada!"
"Growing up in Canada with 'The Raccoons' as a staple on TV and having the opportunity to work on the brand now is a full-circle moment," says Vong. "We can't wait to introduce 'The Raccoons' to the new generation and their beloved fans again."
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