The Point.1888 Appoints Chief Commercial Officer

Licensing agent names chief commercial officer.

March 1, 2022

The Point.1888

Retail-focused licensing agent, The Point.1888, has gone through a leadership restructure as Bethan Garton has been appointed chief commercial officer. The move comes after the signing of 14 new brands and the launch of two new sister companies, Story.1888 and Spotlight.1888.

Garton will take over the overall running of The Point.1888, including all commercial aspects, brand management, licensee partnerships, product development, retail, legal and finance, as well as the more recent focus on international growth. Garton has worked across brand owners, agencies and licensees, and brands such as “Star Wars,” Fisher-Price, Coca-Cola, L.O.L. Surprise, “CoComelon” and many more, in addition to having category experience.

Will Stewart, chief executive officer and founder, The Point.1888, will have a different focus to help build the new businesses and any future businesses, under the True Purpose Enterprises umbrella.

“Over the last 12 months, while Will and I have been planning the future

of the business, I have already been acting as CCO and wherever possible taking on the running of The Point.1888 to allow Will to focus on new business areas,” says Garton. “I’m delighted to take on the role and look forward to working with our incredible team to continue to create leading licensing programs that excel at retail for our clients.”

“Bethan has a long-distinguished career in licensing, with more years of experience than me, and is therefore the right person to take the business forward,” says Will Stewart, chief executive officer and and founder, The Point.1888. “With her experience, she is perfectly placed to take The Point.1888 to the next level, while inspiring and motivating the amazing team we have built at The Point.”