Poeticgem Plans DreamWorks Apparel

DreamWorks Animation has signed a new agreement with clothing specialist Poeticgem to develop an apparel range based on its stable of brands.

Poeticgem is now planning a retro adult daywear range based on some of the studios biggest brands including Shrek, Kung Fu Panda and Madagascar.

“We are delighted to have signed this new agreement,” says Elliott Matthews, executive director, Poeticgem. “DreamWorks is the biggest name on the planet when it comes to animated movies, and properties such as Shrek, Kung Fu Panda and Madagascar are now classic brands, making them ideal for a range that will be instantly recognizable and have huge appeal at retail.”