Poeticgem to Craft Snowman Nightwear

The Snowman and The Snowdog

is the sequel to the Christmas classic

The Snowman

, which follows the adventures of a little boy who builds a snowman that comes to life.

Poeticgem is planning a full range range of adult nightwear, underwear and onesies that will capture the appeal of the winter brand.

“We are delighted to be working with Poeticgem and are tremendously excited to see how the spirit and essence of these well-loved characters are captured through product design which is sure to stand out at retail,” says Susan Bolsover, head of licensing and consumer products, Snowman Enterprises and Penguin U.K.