Pocket.watch Secures New Partnerships

NORTH AMERICA–Pocket.watch, a media brand that creates, acquires, distributes and curates content for kids across a variety of platforms, has inked two partnership agreements with YouTubers EvanTube and CaptainSparklez, adding both channels to its robust franchise brand portfolio.

April 6, 2018

Simon & Schuster’s Simon Spotlight division is also on board to create a number of titles for the company’s brand portfolio.

The two new partners further bolster Pocket.watch’s brand portfolio and join previously announced partners Ryan Toys Review and HobbyKidsTV.

The company has also partnered with Simon Spotlight, a division of Simon & Schuster Children’s Publishing, to create books under the Pocket.watch brand. The first books are scheduled to publish in late fall 2018.

“I’m incredibly excited to bring EvanTube and CaptainSparklez into the Pocket.watch family,” says Chris Williams, chief executive officer, Pocket.watch. “While all of our creator partners have seen tremendous success on YouTube, we’ve only scratched the surface for growing their brands with premium series, licensed merchandise, games, live events and, of course, books

through our new Simon Spotlight imprint.”