Ryan Toys Review, Captain Sparklez and EvanTubeHD, among others, will be extended with apparel, toys and more.
NORTH AMERICA–Digital entertainment company Pocket.watch has tapped The Bentex Group and Bonkers Toys to expand its slate of YouTube brands across various consumer product categories.
First, The Bentex Group, which has signed on as the company’s master apparel partner, will develop an extensive clothing line inspired by Pocket.watch’s creator partners Ryan ToysReview, Captain Sparklez, EvanTubeHD and HobbyKidsTV. The branded apparel will promote the aforementioned creators in their video content and across social media. The Pocket.watch apparel collection will debut this holiday sesason at a branded Pocket.watch showroom in New York City.
Meanwhile, Bonkers Toys will develop the first toy line for Ryan ToysReview, a toy review channel hosted by 6-year-old Ryan. The range will include blind bag collectibles, figures, vehicles, plush, slime and other novelty items. In addition, Bonkers Toys will begin developing lines for other Pocket.watch creators including EvanTubeHD and HobbyKidsTV.
"Pocket.watch is quickly becoming a powerhouse in the kid’s entertainment industry,” says Stone Newman, chief revenue officer, Pocket.watch. “Over the past year, we’ve formed long term partnerships with the biggest kids and family creators on YouTube, developed a slate of amazing premium series and now we’re extending our brand to toys and apparel with great partners like Bonkers Toys and The Bentex Group. This is only the beginning–we are in major talks with a variety of licensees and are confident that there is no category that won’t be successful with these powerhouse digital franchises.”