The deal was brokered by WildBrain CPLG on behalf of Line Friends, and by Big Picture Licensing representing PMI.
The "Brawl Stars" collection will debut this summer in EMEA, North America, Japan, Hong Kong and Singapore. The collection is in addition to the brand's existing licensing program, which covers apparel, accessories, health and beauty, home, party, promotions, stationery and back-to-school.
"A big shout-out to everyone involved in bringing together this exciting new partnership with Supercell," says Boaz Dekel, chief executive officer, chairman, PMI. "We're fully geared to roll out a winning line of authentically designed Brawl Stars toy products and bring a large range of exciting and affordable toys to fans around the world! Supercell's Brawl Stars is
"There continues to be significant growth and demand for consumer products based on gaming IP all around the world," says Maarten Weck, executive vice president, managing director, WildBrain CPLG. "When it comes to arcade and action games with pulling power, the Brawl Stars brand consistently ranks in the global top 10. We're very excited to welcome PMI on board as a strategic toy partner for Brawl Stars and with the game's extensive international fan base, we anticipate strong consumer products traction in 2022 across all key markets."
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