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PMI to Launch' Brawl Stars' Toy Line

Line Friends "Brawl Stars" characters
The line will include collectibles, action figures and plush toys.

In an agreement with Supercell, makers of the "Brawl Stars" video game series, and Line Friends, PMI will release a multi-territory Brawl Stars toy line that will include collectibles and action figures plush, stampers and more.

The deal was brokered by WildBrain CPLG on behalf of Line Friends, and by Big Picture Licensing representing PMI.

The "Brawl Stars" collection will debut this summer in EMEA, North America, Japan, Hong Kong and Singapore. The collection is in addition to the brand's existing licensing program, which covers apparel, accessories, health and beauty, home, party, promotions, stationery and back-to-school.

"A big shout-out to everyone involved in bringing together this exciting new partnership with Supercell," says Boaz Dekel, chief executive officer, chairman, PMI. "We're fully geared to roll out a winning line of authentically designed Brawl Stars toy products and bring a large range of exciting and affordable toys to fans around the world! Supercell's Brawl Stars is a great fit for our IP portfolio of today's hottest brands, aligning perfectly with our marketing and growth strategies and to our commitment to professionalism, uncompromising quality and authenticity in all our toy lines."

"There continues to be significant growth and demand for consumer products based on gaming IP all around the world," says Maarten Weck, executive vice president, managing director, WildBrain CPLG. "When it comes to arcade and action games with pulling power, the Brawl Stars brand consistently ranks in the global top 10. We're very excited to welcome PMI on board as a strategic toy partner for Brawl Stars and with the game's extensive international fan base, we anticipate strong consumer products traction in 2022 across all key markets."



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