Plug-In Sells ‘Tee and Mo' to CBeebies

Plug-in Media’s first original IP project, “Tee and Mo,” has been bought by CBeebies.

April 6, 2018

Plug-In Sells ‘Tee and Mo' to CBeebies

Plug-in Media’s first original IP project, “Tee and Mo,” has been bought by CBeebies.

The channel will air the 50 x 7 animated TV series and work to the brand’s digital presence, with new content set to appear on the CBeebies website as well as on YouTube, online radio and in the channel’s "Storytime" app.

The acquisition marks a move into linear TV production by Plug-in Media, which has traditionally focused its business on the interactive digital space.

The new series follows the adventures of new monkey mom, Mo, and her son, Tee, as they navigate the ebb and flow of everyday life.

“The unique approach we took, in partnership with CBeebies, to launch ‘Tee and Mo’ online first, enabled us to test and iteratively develop the brand with the audience, prior to taking these characters onto TV,” says Juliet Tzabar, managing director, Plug-in Media.

The games proved highly successful with the CBeebies digital audience, allowing us to demonstrate how popular the characters are with preschoolers

and caregivers alike and we know that there is now an appetite for more content. ‘Tee and Mo’ is a fully integrated, 360-brand that delivers a package of stand-out content both for CBeebies in the U.K. and for potential new channel partners across the globe.”

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