Plug-In Sells ‘Tee and Mo' to CBeebies

The channel will air the 50 x 7 animated TV series and work to the brand’s digital presence, with new content set to appear on the CBeebies website as well as on YouTube, online radio and in the channel’s "Storytime" app.

The acquisition marks a move into linear TV production by Plug-in Media, which has traditionally focused its business on the interactive digital space.

The new series follows the adventures of new monkey mom, Mo, and her son, Tee, as they navigate the ebb and flow of everyday life.

“The unique approach we took, in partnership with CBeebies, to launch ‘Tee and Mo’ online first, enabled us to test and iteratively develop the brand with the audience, prior to taking these characters onto TV,” says Juliet Tzabar, managing director, Plug-in Media.

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The games proved highly successful with the CBeebies digital audience, allowing us to demonstrate how popular the characters are with preschoolers