Pley Launches Disney Princess Mystery Box

Disney has tapped, a subscription toy company and one of the companies part of its Disney Accelerator program last year, to introduce a new mystery subscription box line inspired by the Disney Princess brand.

The first mystery box is based on Disney’s animated classic Beauty and the Beast and will include toys, a t-shirt, a book and role play item. Future boxes will also feature a mix of toys, t-shirts, accessories and more.

The Disney Princess mystery subscription boxes are set for release every two months and are now available via

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