The new toy line for Cartoon Network’s animated series will be available exclusively at Toys ‘R’ Us until later this year.
Playmates Toys has launched its “Ben 10” toy line as a limited exclusive at Toys ‘R’ Us stores across the U.S. and online at ToysRUs.com.
The new toy line is inspired by Cartoon Network’s “Ben 10” reboot, which premiered in the U.S. in April, and includes a host of action figures, vehicles, play sets and role play items. Highlights include both a basic and deluxe Omnitrix, basic action figure assortments, a Rustbucket vehicle and play set and more.
“We’re excited to introduce a new generation of fans to ‘Ben 10,’ providing them with the opportunity to connect with the brand even further with the introduction of Playmates Toys’ new toy line,” says Pete Yoder, vice president, Cartoon Network Enterprises North America. “The toy line captures the essence of the new series–action, excitement and all-around fun.”
The entire “Ben 10” toy line will be available at other major retailers beginning this August.