Playboy to Reintroduce New York Club

Playboy Enterprises, in conjunction with Merchants Hospitality and Cachet Hospitality Group, has unveiled plans to re-open a Playboy Club in New York City.

April 6, 2018

Playboy to Reintroduce New York Club

Playboy Club New York will serve as a key feature of the new Cachet Boutique New York hotel.

Playboy Enterprises, in conjunction with Merchants Hospitality and Cachet Hospitality Group, has unveiled plans to re-open a Playboy Club in New York City.

The new Playboy Club will serve as a key feature of the Cachet Boutique New York hotel, which is slated to open later this year in Manhattan. The space will feature a lounge area, game room and full-service dining room as well as the return of the Playboy Bunnies to Manhattan.

"The reintroduction of the Playboy Club to New York City is a huge milestone for us as we continue to reinvent our brand for new audiences all around the world," says Valerie Golson, vice president, gaming and location-based entertainment, Playboy. "We are so happy to be teaming with Cachet both here in the U.S. and in China, where we are excited to open the highly anticipated Playboy Club Shanghai this March."

In addition to its upcoming clubs in New York and Shanghai, Playboy and Cachet Hospitality will further extend the brand through lounges, restaurants and nightclubs.

In addition to its upcoming clubs in New York and Shanghai, Playboy and Cachet Hospitality will further extend the brand through lounges, restaurants and nightclubs.

The new Playboy Club will be located at 510 West 42nd Street and is expected to open later this year alongside the Cachet Boutique New York hotel.

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