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Playboy Launches Content Studio

Playboy Enterprises, the No. 40 global licensor according to License! Global’s Top 150 Licensors report, has unveiled its new in-house branded content studio–Playboy Studios.

April 6, 2018

3 Min Read

Playboy Studios will produce a slate branded and original video programming.

Yoonj Kim, correspondent and producer of Playboy's "Journalista" series

Playboy Enterprises, the No. 40 global licensor according to License! Global’s Top 150 Licensors report, has unveiled its new in-house branded content studio–Playboy Studios.

The new content division will also create a slate of original digital programming that will debut this summer on Playboy.com.

Playboy magazine’s deputy editor Hugh Garvey will head the new studio.

“As a top 10 social media publisher, Playboy is one of the most digitally engaged media brands available to advertisers,” says Phillip Morelock, chief digital officer, Playboy. “The introduction of this ambitious slate of original video programming and the formation of Playboy Studios are the next steps in building a comprehensive platform for advertisers that enables them to tap directly into the lives of young, ambitious men and women–wherever and however they consume our content.”

The new scripted and unscripted series include:

  • “House of Waris”–Waris Ahluwalia will host a regular dinner party with guests such comedian Horatio Sanz and actress Natasha Lyonne.

  • “The Life by Playboy”–An inside look at the process of editing the lifestyle section of Playboy magazine.

  • “Tech 360”–Tech blogger Jon Rettinger and model/pro-gramer Amy Willerton will take audiences on a tour of the most hallowed tech destinations. It is also Playboy’s first series shot in virtual reality.

  • “Meccas”–Playboy will explore the world’s most sought after destinations.

  • “Coaching Trees”–This documentary series will explore the interconnections between the most respected chefs.

  • “Journalista”–Playboy correspondent Yoonj Kim will take audiences into the worlds of sex, drugs and alternative lifestyles through experiential and immersive journalism.

  • “What the Food?!”–Molecular gastronomist Wylie Dufresne and molecular mixologist Dave Arnold will deconstruct and reconstruct celebrities’ favorite food in each episode.

  • "Dinnate Date with Furious Pete”–YouTuber Peter Czerwinski (Furious Pete) will teach viewers how to cook impressive, yet easy, meals for their dates.

  • “The Booze Room ‘All the News That’s Fit to Drink’”–Comedian Josh Wolf and mixologist Alex Day will discuss the news of the week through various forms of comedy.

  • “Sprout”–The scripted comedy will star Chris Cooper and his satirical view of Los Angeles culture.

  • “Fronting”–This comedy series will follow a group of misfits running a sports agency.

  • “Robots Are Hard”–Set three years in the future, this comedy series will follow engineers at an artificial intelligence robotics company that have more personality than the engineers can handle.

  • “Strangeplay with Mr. Sark”–Hosted by YouTube star Mr. Sark, this series will explore the world of gaming through skits, reenactments and game play commentary.

  • “Gamer Next Door”–Playmate Pamela Horton will catch up with influencers in the gaming community, provide previews and limited edition details, as well as dispel game rumors.

“Nothing has been more exciting than leading this content transformation at Playboy,” says Cory Jones, chief content officer, Playboy Enterprises. “The slate of original video programming we have introduced reflects our authorities voice, advising and entertaining men. We have never had a bigger audience at Playboy, and we are all very eager to introduce them to this incredible collection of new franchises.”

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