The Los Angeles-based exhibition presents never-before-seen images and artifacts from the brand–including Playboy's profiles of Reverend Dr. Martin Luther King, Jr., Malcolm X and George Lincoln Rockwell; highlights from the Playboy Clubs and the civil rights movement; the evolution of the iconic Playboy Bunny, Playboy cartoons and magazine covers.

“Our team of archivists has worked closely with Circle Exhibits to create a powerful and informative look into Playboy's first 65 years,” says Jared Dougherty, president, licensing and joint ventures, Playboy Enterprises. “We think audiences are not only going to have fun, but we hope they'll walk away with a new appreciation for the role Playboy has played in so many important cultural moments over the years.”

Exhibition attendees are invited to capture their visits through fun, interactive photo-ops, including the chance to stand on the Playboy Club stage, sit behind the desk of the Playboy editors and pose for the cover of the magazine itself. “We knew Playboy, with its place in the cultural zeitgeist as a catalyst for social change and as such an important cultural channel for the world, would be perfect for an experiential exhibit,” says Joel Weinshanker, president, Circle Exhibits. “It wasn't until we began working with the company and its archivists, did we see how powerful a story we could bring to life for fans.”

The pop-up exhibit, curated for a PG audience, is now open to the public at the Beverly Center and will run through May 26. Tickets are limited and on sale now.