Sponsored By

Playboy Hops on LA Pop-Up

Playboy Enterprises and Circle Exhibits have announced the opening of Freedom Is Key: A Playboy Exhibition, an immersive exhibition experience that showcases the brand's vast archives.

License Global

March 12, 2019

1 Min Read

The Los Angeles-based exhibition presents never-before-seen images and artifacts from the brand–including Playboy's profiles of Reverend Dr. Martin Luther King, Jr., Malcolm X and George Lincoln Rockwell; highlights from the Playboy Clubs and the civil rights movement; the evolution of the iconic Playboy Bunny, Playboy cartoons and magazine covers.

“Our team of archivists has worked closely with Circle Exhibits to create a powerful and informative look into Playboy's first 65 years,” says Jared Dougherty, president, licensing and joint ventures, Playboy Enterprises. “We think audiences are not only going to have fun, but we hope they'll walk away with a new appreciation for the role Playboy has played in so many important cultural moments over the years.”

Exhibition attendees are invited to capture their visits through fun, interactive photo-ops, including the chance to stand on the Playboy Club stage, sit behind the desk of the Playboy editors and pose for the cover of the magazine itself. “We knew Playboy, with its place in the cultural zeitgeist as a catalyst for social change and as such an important cultural channel for the world, would be perfect for an experiential exhibit,” says Joel Weinshanker, president, Circle Exhibits. “It wasn't until we began working with the company and its archivists, did we see how powerful a story we could bring to life for fans.”

The pop-up exhibit, curated for a PG audience, is now open to the public at the Beverly Center and will run through May 26. Tickets are limited and on sale now.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like