Planeta Signs with Sicem for Maya

Planeta Junior Italia has signed with Sicem International for an apparel collection based on the 3D version of the Maya the Bee property.

Sicem, which is based in Florence, Italy, will produce t-shirts, sweatshirts and other products baring Maya artwork in retailer Coin Group.

Planeta Junior Italia handles the licensing rights for all categories of the new 3D “Maya the Bee” series in Italy, Spain, Portugal, Greece and Cyprus.