The rapper will be featured in future releases of Bally’s Playboy casino games in 2015.
As the Playboy brand ambassador, Pitbull kicked off the new Bally partnership at an exclusive launch party at Surrender Nightclub inside Wynn Las Vegas & Encore Resort. Bally Technologies’ Playboy-themed machines, including the newly released Playboy Club, were also on display.
“We are ecstatic to venture into this new chapter of our storied history with Playboy,” says Jean Venneman, vice president of product management and licensing, Bally Technologies. “Pitbull is an international superstar with true global appeal, and we are excited to enhance our Playboy-branded machines and entertaining table games with his high-energy hits and distinct image, further creating memorable experiences for our customers across the globe.”
Bally and Playboy have maintained a nearly 15-year relationship, resulting in
Playboy signed a separate deal with Pitbull earlier this year for a cross-pollination between the worlds of Pitbull and Playboy that features a variety of content, experience and product initiatives.
“It’s truly fitting that the first venture we’re announcing via our partnership with Pitbull is with Bally, one of Playboy’s most enduring and successful licensing partners,” says Matthew Nordby, president of global licensing, Playboy. “Playboy has a rich history in the world of casinos and gaming, and we look forward to introducing the new Pitbull Playboy games to a new generation of gaming enthusiasts.”?
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