Paramount Consumer Products has announced photographer, entrepreneur and social activist, Misan Harriman, will serve as creative advisor for its growing Web3 business. As an advisor, Harriman will bring his expertise as an artist and a pioneer in the creation and collection of NFTs to consult on Paramount’s established partnerships in the Web3 space with plans to curate his own collections for the company in the future.   

“As an NFT enthusiast and an avid supporter of emerging artists, Misan aligns with Paramount’s core values and how we want to approach Web3,” says Pam Kaufman, president and chief executive officer, international markets, global consumer products and experiences, Paramount. “Misan’s wealth of experience and artistic eye are incredible resources to our team as we expand our Web3 offerings to serve our audience with differentiated products.” 

Earlier this year, Harriman founded Culture3, a platform aiming to elevate diverse and eclectic voices to exhibit the creative vitality of Web3 artistry, the use cases being developed by Web3 builders and the communities augmented by and built on Web3. Harriman also recently curated the first Permanent Art Collection for the Tezos Foundation, featuring digital art galleries that celebrate artists that create in the Tezos ecosystem.  

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From documenting historic moments including the Black Lives Matter movement in London, to photographing high-profile celebrities, Misan is a photographer of extraordinary range. In 2020, Harriman became the first Black man to shoot the cover of British Vogue’s September issue. In July 2021, he commenced his appointment as chair of the Southbank Centre, London. Misan is an outspoken activist supporting diversity and inclusion in the workplace. He is also a mental health campaigner with a keen interest in dyslexia and neurodiversity. He is currently exploring how Web3 can help democratize merit-based opportunity for disadvantaged artists on a global scale.  

The announcement comes as production is underway on Harriman’s Protest & Progress docuseries. Set to premiere on Paramount+ in 2023, Harriman travels around the world to uncover the stories behind some of the most powerful images and art forms that have defined a moment and a movement.  

“The Paramount family of brands have entertained the world for generations,” says Harriman. “I look forward to exploring how smart contract technology can help amplify and celebrate an extraordinary legacy of entertainment and storytelling.” 

Paramount is exhibiting at Brand Licensing Europe 2022. Find out more info here.