Branded merchandise, photo ops and more will bring
to life in England.
The deal was brokered by Silvergate Media, the global licensing agent for
on behalf of Penguin Ventures.
The agreement will see Beatrix Potter’s classic tale brought to life through games, crafts, storytelling and horticultural education. The event will feature
-inspired giant games and activities including souvenir photos at a specially designed Peter Rabbit selfie board.
Wakehurst, Kew’s wild botanic garden in West Sussex, will also be hosting its very own Easter festival, Peter Rabbit Goes Wild.
licensed merchandise will be available at the Kew gift shop.
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