March 1, 2022
Pete the Cat, the blue cat based on children's books created by James and Kimberly Dean, has found a new stage via the Toniebox. Pete's fans can now listen to his swinging tunes and fun-filled neighborhood adventures on Tonies' new audio platform.
"There isn't a cooler character to add to our growing Tonies family than Pete the Cat – he surfs, plays guitar and has the best style," says Christoph Frehsee, president, Tonies USA. "Pete the Cat teaches kids about approaching life with authenticity, curiosity, enthusiasm and honesty in his one-of-a-kind way, making him a really special addition to our collection."
The Pete the Cat Tonie features 55 minutes of audio content adapted from the books and animated series t. Fans can listen along to tales of Pete's pizza party and magic sunglasses, and spins as a firefighter, secret agent and world-touring rock star.
Designed for small hands and independent play, the system works with the combination of a Toniebox and hand-painted Tonies figures containing stories, songs and more. Licensing for this key category was handled jointly by HarperCollins Children's Books and MerryMakers.
The Pete the Cat Tonie can be bundled with a Toniebox Starter Set, and is available in six colors: red, blue, green, gray, pink and purple. Tonies can be purchased via Tonies.com, Amazon, Barnes & Noble, Best Buy, CAMP, FAO Schwarz, Pottery Barn Kids, Target and independent toy retailers nationwide.
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