Peppa Takes on Eastern Europe

Plus Licens will manage the consumer program for Peppa in Poland, Hungary, Romania, Bulgaria, the Czech Republic and Slovakia; while Mondo TV Suisse will oversee the property in the former Yugoslavian territories of Serbia, Montenegro, Slovenia, Croatia, Bosnia and Herzegovina, Macedonia and Kosovo.

“We’re delighted to be welcoming Plus Licens and Mondo TV on board,” says Ami Dieckman, head of international licensing, eOne. “Both companies share our vision for the brand and will play a key role in helping us to realize the potential of ‘Peppa Pig’ in this exciting new market.”