Entertainment One has partnered with two new licensees to help propel its animated series “Peppa Pig” in South Korea ahead of its launch in the region next week.

First, eOne has appointed Gideon Co. as the master toy partner. The toy company will distribute an extensive toy line, which will debut this month alongside the broadcast.

Next, YeaRim-I has signed on as publishing partner for the brand and recently launched a series of bilingual “Peppa Pig” storybooks. Additional storybooks and book sets are scheduled to launch later this year.

“Peppa Pig” will begin airing in South Korea on CJ Tooniverse this Monday, Oct. 10.