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April 6, 2018
National broadcaster China Central Television has acquired the broadcast rights for Entertainment One's popular preschool series “Peppa Pig,” while PPW has been appointed to represent the brand for licensing in the region.
"Peppa Pig" will debut on CCTV’s children’s channel CCTV 14 Kids on June 23 and "Peppa Pig" content will also launch on other video-on-demand platforms.
eOne is working closely with CCTV to create dedicated digital content for the Chinese market. This will include an official "Peppa Pig" website and a range of online promotions that will be hosted on CCTV’s online platforms in support of show’s launch in China.
In a further development for the territory, PPW has been appointed as the licensing agent for the brand in China. With the first partners already signed, PPW is responsible for developing a comprehensive consumer products program for the brand across all key categories. King Bee is on board as the master toy licensee and Penguin China will build the publishing category extensively through bilingual and local languages with variety of formats. Products will launch at all key retail channels from July 2015.
“We’re delighted to be welcoming CCTV and PPW to the eOne family,” says Olivier Dumont, managing director, eOne Family and eOne Licensing. “CCTV is the home of the most current television content in the region and its reach is quite phenomenal. Couple this with PPW’s forensic knowledge of licensing in the region and its proven ability to develop comprehensive cross category licensing program and we have an extremely strong foundation for building Peppa Pig in this hugely exciting market.”
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