Peppa Gets Ready to Party in U.S.

The new Peppa Pig “My Birthday Party” DVD marks the brand’s first-ever U.S. retail-wide national DVD launch and feature 12 regular episodes, two bonus episodes and educational extras. The DVD will launch March 18 and will be followed by “Peppa Pig’s Party Time

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app from P2 Games March 27. Featuring characters, music and sound effects from the hit TV show, the app features seven party-themed games and activities designed for preschoolers. 

Two new licensees have also joined the Peppa party­–Bakery Crafts is planning cake top decor, cupcake rings and edible Icing Art that will be available in May; and Pioneer Balloon Company will create a line of balloons available this month.

The new additions complement the brand’s existing U.S. partners including Fisher-Price (toys), Scholastic, Candlewick Press and Pen Wizard (publishing) and VTech (digital content).

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