BLE 2021: The softlines collection will launch early next year.

License Global

November 18, 2021

1 Min Read
EN_D2_Peter Rabbit.png

Peter Rabbit apparel collaboration with Blade & Rose, on behalf of Frederick Warne & Co. (owner of “The World of Peter Rabbit” and part of Penguin Random House). The children’s clothing brand specializes in leggings with matching accessories.

The Blade & Rose X Peter Rabbit collection features five designs – Veg Patch, Playtime, Floral, Classic and Festive that all take inspiration from Beatrix Potter’s Lake District, where Blade & Rose are based.

Each set includes a long-sleeved top, matching leggings and socks for babies and preschool children ages 0-4 years and are designed with comfort and longevity in mind. 

“Blade and Rose have done a fantastic job of bringing Peter Rabbit to life in their bold and colorful trademark style,” Jen Greenway, softlines category manager, Penguin Ventures. “The collection includes their iconic leggings with designs on the bottom and is sure to keep little ones cozy and well-dressed this fall. Blade and Rose keep quality at the heart of their offering and this, together with an impressive commitment to sustainability have made them a brilliant partner to work with for Peter Rabbit.”

“We are so excited to launch an iconic collection featuring none other than children’s favorite, Peter Rabbit himself,” says Amanda Peffer, owner and founder of Blade & Rose. “Blade & Rose was born from a love of bright design and comfort for children, in the Lake District and we take inspiration from the beautiful countryside around us just as Beatrix did when she was creating her famous Tales. We’re delighted to be on this journey with Peter Rabbit and to have launched this amazing collaboration with Penguin Ventures.”

The Winter range will launch in January and will be available at



About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like