Penguin Ventures Announces Peter Rabbit Collection from Blade & Rose

BLE 2021: The softlines collection will launch early next year.

November 18, 2021

Peter Rabbit apparel collaboration with Blade & Rose, on behalf of Frederick Warne & Co. (owner of “The World of Peter Rabbit” and part of Penguin Random House). The children’s clothing brand specializes in leggings with matching accessories.

The Blade & Rose X Peter Rabbit collection features five designs – Veg Patch, Playtime, Floral, Classic and Festive that all take inspiration from Beatrix Potter’s Lake District, where Blade & Rose are based.

Each set includes a long-sleeved top, matching leggings and socks for babies and preschool children ages 0-4 years and are designed with comfort and longevity in mind.

“Blade and Rose have done a fantastic job of bringing Peter Rabbit to life in their bold and colorful trademark style,” Jen Greenway, softlines category manager, Penguin Ventures. “The collection includes their iconic leggings with designs on the bottom and is sure to keep little ones cozy and well-dressed this fall. Blade and Rose keep quality at the heart of their offering and this,

together with an impressive commitment to sustainability have made them a brilliant partner to work with for Peter Rabbit.”

“We are so excited to launch an iconic collection featuring none other than children’s favorite, Peter Rabbit himself,” says Amanda Peffer, owner and founder of Blade & Rose. “Blade & Rose was born from a love of bright design and comfort for children, in the Lake District and we take inspiration from the beautiful countryside around us just as Beatrix did when she was creating her famous Tales. We’re delighted to be on this journey with Peter Rabbit and to have launched this amazing collaboration with Penguin Ventures.”

The Winter range will launch in January and will be available at Bladeandrose.co.uk.