Penguin Unveils New Peter Rabbit Licensees

On the apparel front, Penguin has tapped retailer Joules for a range of children’s fashion that will launch in the U.K. and U.S.  In the U.K., TVM Fashion Lab will release daywear and outerwear; TDP Textiles and Akyroyd and Sons will produce nightwear, underwear and swimwear; Somerbond will launch nightwear; and RH Smith & Sons will create a line of dress-up goods.

In the toy category, Rainbow Designs will release a plush toy range, Jumbo Games will launch a four-in-one puzzle box set and large floor puzzle, Danilo will produce cards and calendars, Infinity Brands will create baked goods and sweets and Spearmark will launch a range of dinnerware.

Other licensees on board for the program include Redan for magazines, Phidal and Puffin for books and Galaxy Optical for eyewear.

“The response to the

Peter Rabbit

movie from licensees has been fabulous,” says Susan Bolsover, director,

Peter Rabbit

.”

Peter Rabbit

 is set to hop into theaters across the U.K. on March 16.